Percayso Inform has joined forces with Genasys Technologies UK, adding its next generation insurance intelligence proposition to the software provider’s extended ecosystem.

Established over twenty years ago, Genasys provides a comprehensive insurance management system that can be applied to any type of insurance business from motor, home and travel to life and health and across multiple territories, languages and currencies.

Andre Symes, director at Genasys Technologies UK, says: “The concept of data enrichment is nothing new – however there’s data and then there’s data. On top of that, GDPR has put a small spanner in the works when it comes to customers giving consent for their data to be accessed and used.

“The consent journeys and portal that Percayso Inform has built overcomes that issue. They’ve built a completely fresh approach that will empower insurers to use data more accurately to benefit both the policyholder and their business. Having a complete picture of the customer will allow them to select business appropriate to their appetite, generate a greater level of personalisation on quotes, all resulting in a positive impact on their loss ratios. We are delighted to be able to integrate Percasyo Inform into our overall proposition to the insurance industry.”

Percayso Inform managing director, Richard Tomlinson, comments: “Our next generation insurance intelligence will support insurers and brokers to help them understand their customers in order to serve them better. Appreciating that insurance businesses need to react swiftly to market changes, we were particularly pleased to become involved with Genasys.

“The flexibility of their platform enables rapid speed of deployment, whether setting up something new or adapting an existing programme. This is a real win as far as we’re concerned when it comes to enabling insurers and brokers to stay one step ahead in a hugely dynamic marketplace.”